Female fitness culture has long been confined to lighter weights, cardio classes, and Zen yoga routines, with an emphasis on aesthetics over strength. The idea that building real muscle or supplementing for performance could be part of a woman’s wellness toolkit has long been overlooked. Until now.
And, few voices have helped shift this narrative more than Jessica Sepel, Wellness Expert and Founder of JSHealth Vitamins. Her commitment to demystifying creatine – and designing a formulation specifically for women – is helping rewrite the rules around what strength, vitality and longevity can look like.
“Creatine is a naturally occurring compound in the body that helps produce energy for our muscles and cells. For years, it’s been linked to bodybuilding and gym culture, largely because early research and marketing focused on men and athletic performance. But the truth is, creatine is something everybody can benefit from. It’s about energy, strength and overall wellbeing.”
Jessica’s mission was to redirect the conversation and reclaim creatine for women who want to feel strong, energised and supported. Not bulky. “I wanted to reframe this narrative because women deserve to understand that creatine isn’t specifically about muscle growth. It’s about supporting strength, energy, metabolism and confidence. My goal was to make creatine tailored and approachable, purposeful and aligned with women’s holistic wellness. Lean+ is the product I wish had existed years ago.”
Why women benefit differently from creatine
Women naturally have lower baseline creatine stores — roughly 70–80% lower — thanks to differences in muscle mass and hormones. “This means we often have less readily available energy for our muscles, especially during times of physical exertion or hormonal change.” According to Jessica, supporting those levels “can help improve strength, energy and recovery. It’s really about giving the body tools to thrive and perform at its best.”
And that matters, because muscle is far more than aesthetic. “Muscle mass is so much more than strength, it’s one of the keys to longevity and healthy ageing. It supports metabolism, bone health, balance and even cognitive function.”
The mind–muscle connection
Emerging research is also connecting creatine with cognitive performance, a link Jessica finds fascinating. “Both our muscles and brain rely on the same source of cellular energy. Creatine helps supply that energy, supporting focus, clarity and mental performance.” She notes that studies are showing promising cognitive benefits at higher doses, adding, “When your body feels strong and energised, your mind naturally follows.”
No, creatine will not make you “bulk up”
One of the biggest lingering fears is that creaine will leave you resembling Arnie Schwartzneger. However, Jessica addresses the “muscled-up gym bros chugging pre-workout and not re-racking their weights at the gym” cliches head-on.
“I completely understand that hesitation; it’s a common myth. But creatine doesn’t make you bulk up. What it really does is draw water into the cells, which may cause a temporary feeling of bloat.”
In fact, her product, Lean+ – which blends creatine with Eriomin and Bifidobacterium to create a trio designed for holistic wellness rather than gym-floor aesthetics – was developed with this in mind. “We’ve intentionally formulated Lean+ with Creatine Monohydrate and the added Bifidobacterium probiotic for less bloating effects and to help support intestinal health and intestinal-friendly flora.”
Ultimately, she wants women to associate creatine with empowerment, not enlargement. “It’s about energy, muscle strength and endurance, not size.”
Strength as a lifestyle … not a trend
Consistency is key, Jessica notes. “Some people notice improved energy, strength or workout performance within a few weeks… The beauty of creatine is that it works quietly in the background.”
Beyond supplementation, she encourages simple rituals. “Incorporate strength or resistance training a few times a week… Eat protein regularly… and find movement you genuinely enjoy.”
And as for why creatine is having a cultural moment? “I think people, especially women, are craving truth and efficacy… We’re moving away from trends that are purely aesthetic and towards functional wellness — products that genuinely help us feel better, stronger and more alive.”
For Jessica, strength is multifaceted — and deeply personal. “My gran’s words… she always told me to ‘just keep boxing’ — to keep going, even when things feel tough.”
In 2025, creatine isn’t a bodybuilding supplement. It’s a women’s wellness essential. A quiet, powerful helper. A science-backed companion for energy, longevity and confidence.
And perhaps most importantly, a reminder — in Jessica’s words — to show up “with love, grace and resilience.”