<em><strong><span class="preset_beauty">The look at the DKNY S/S '15 show in New York saw the brand revisiting its 90's roots, with a take on the diverse New York urban youth culture of that time. </span> </strong></em> The models, a mix of street casting and regular models were hand- picked for a diverse cast of characters that reflected the vibrant melting pot that is New York. <strong><span class="preset_beauty">The Look: <span class="preset_none">Hot in the City</span></span></strong> The hair look, created by Eugene Souleiman, Creative Director, Wella Professionals took inspiration from iconic urban hair looks; the gelled wave, the zig zag parting, braids and a pony tail to create a 'hot in the city' graphic look reminiscent of the hip hop culture of the '80's and '90's. "I wanted to create a look that reflected the different New York mix of urban cultures, celebrated racial diversity, and had a slightly 'old school' feel to it. I wanted something strong that had a definite point of view," added Eugene. [caption id="attachment_27362" align="aligncenter" width="750"]<a href="https://womenlove.health/wp-content/uploads/2014/12/wella-2.jpg"><img class="wp-image-27362 size-full" src="https://womenlove.health/wp-content/uploads/2014/12/wella-2.jpg" alt="New York Fashion Week: The Hair Look for DKNY" width="750" height="440" /></a> New York Fashion Week: The Hair Look for DKNY[/caption] [caption id="attachment_27361" align="aligncenter" width="750"]<a href="https://womenlove.health/wp-content/uploads/2014/12/wella-3.jpg"><img class="wp-image-27361 size-full" src="https://womenlove.health/wp-content/uploads/2014/12/wella-3.jpg" alt="The Hair Look for DKNY" width="750" height="440" /></a> Backstage at New York Fashion Week: The Hair Look for DKNY[/caption] <strong><span class="preset_beauty">Get the Look:</span></strong> <strong>1.</strong> Wash and condition hair using <a href="http://www.wella.com/professional/en-UK/product/care/brilliance-shampoo" target="_blank" rel="noopener">Wella Professionals Brilliance Shampoo</a> and <a href="http://www.wella.com/professional/en-UK/product/care/brilliance-conditioner#products" target="_blank" rel="noopener">Conditioner</a> to preserve the brilliant shade and shine of colour-treated hair. <a href="https://womenlove.health/wp-content/uploads/2014/09/wella-shampoo-and-conditioner.jpg"><img class="aligncenter wp-image-27347" src="https://womenlove.health/wp-content/uploads/2014/09/wella-shampoo-and-conditioner.jpg" alt="wella-shampoo-and-conditioner" width="619" height="363" /></a> <strong>2.</strong> Spray <a href="http://www.wella.com/professional/en-EN/product/styling/wet_perfect_setting_blow_dry_lotion_150" target="_blank" rel="noopener">Wella Professionals Perfect Setting Blow Dry Lotion</a> on to the hair, focussing at the roots then blow dry pulling hair straight and flat to the head. <a href="https://womenlove.health/wp-content/uploads/2014/09/perfect-styling.jpg"><img class="aligncenter wp-image-27348" src="https://womenlove.health/wp-content/uploads/2014/09/perfect-styling.jpg" alt="perfect-styling" width="626" height="367" /></a> <strong>3.</strong> Once hair is dry, section off the back of the hair through the crown from ear to ear and tie the back in to a low pony tail. Spray the top of the head with <a href="http://www.wella.com/professional/en-EN/product/styling/finish_stay_essential_finishing_spray_300" target="_blank" rel="noopener">Wella Professionals Stay Essential Finishing Spray</a> to keep the hair perfectly flat and in place. <a href="https://womenlove.health/wp-content/uploads/2014/09/stay-essentials.jpg"><img class="aligncenter wp-image-27349" src="https://womenlove.health/wp-content/uploads/2014/09/stay-essentials.jpg" alt="stay-essentials" width="617" height="362" /></a> <strong>4.</strong> Using a fin tail comb, create a zig zag parting in the centre of the top section of hair. Then tease out some wisps of hair at the front of the hairline. <a href="https://womenlove.health/wp-content/uploads/2014/12/wella-4.jpg"><img class="aligncenter size-full wp-image-27366" src="https://womenlove.health/wp-content/uploads/2014/12/wella-4.jpg" alt="wella-4" width="750" height="440" /></a> <strong>5.</strong> Using a soft bristle brush take each side section of hair and gently pull down and back to secure in the pony tail, spray with <a href="http://www.wella.com/professional/en-EN/product/styling/finish_stay_essential_finishing_spray_300" target="_blank" rel="noopener">Wella Professionals Stay Essential Finishing Spray</a> as you go to ensure that the hair is perfectly flat and there are no flyaways. <a href="https://womenlove.health/wp-content/uploads/2014/12/wella-feature.jpg"><img class="aligncenter size-full wp-image-27364" src="https://womenlove.health/wp-content/uploads/2014/12/wella-feature.jpg" alt="wella-feature" width="750" height="440" /></a> <strong>6.</strong> Spray the pony tail with <a href="http://www.wella.com/professional/en-EN/product/styling/dry_ocean_spritz_beach_texture_spray_150" target="_blank" rel="noopener">Wella Professionals Ocean Spritz</a> to give a more matte textured effect to the ponytail. <a href="https://womenlove.health/wp-content/uploads/2014/09/ocean-spray.jpg"><img class="aligncenter wp-image-27350" src="https://womenlove.health/wp-content/uploads/2014/09/ocean-spray.jpg" alt="ocean-spray" width="627" height="368" /></a> <strong>7.</strong> Using a tint brush apply <a href="http://www.wella.com/professional/en-EN/product/styling/dry_sculpt_force_flubber_gel" target="_blank" rel="noopener">Wella Professionals Sculpt Force Gel<strong> </strong></a>to the roots of each wisp of hair, then work the gel through the length of the hair with your fingers. Sculpt the hair in to a wave across the forehead. Repeat this with each wisp. <a href="https://womenlove.health/wp-content/uploads/2014/09/sculpt-force.jpg"><img class="aligncenter wp-image-27351" src="https://womenlove.health/wp-content/uploads/2014/09/sculpt-force.jpg" alt="sculpt-force" width="527" height="309" /></a> <strong>8.</strong> Using a diffuser, dry the gelled pieces of hair in place, then finally finish off with a spritz of <a href="http://www.wella.com/professional/en-EN/product/styling/finish_stay_essential_finishing_spray_300" target="_blank" rel="noopener">Wella Professionals Stay Essential Finishing Spray</a>. <div style="color: transparent;" data-font-name="g_font_2" data-canvas-width="83.56254760023529"><span class="preset_none"><strong>Hair Styling by:</strong> Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling.</span></div> <strong><span class="preset_beauty">What do you think of the DKNY 'Hot in the City' look? Tell us in the comments below! </span></strong>
